At the salon, the long wait can become your biggest sale

The client arrived at nine for highlights. Now it's eleven-thirty. She's been in the chair for ages, her head full of foil, waiting for the chemicals to work. She's already checked her phone, already had her coffee, already flipped through that two-year-old magazine. And there's still more to go. The blow dryer hums in the background, the smell of dye in the air, and the salon's TV playing some random show.

That idle time is what bothers the client most. And, for you, it's the biggest sales opportunity there is inside the salon — as long as the screen knows how to use it.

The salon's wait is different: it's long

At the barbershop the wait is minutes. At the salon, it's not. Coloring, chemicals, highlights, keratin — these are processes that take hours. The client sits there, with time to spare. And time to spare, with nothing interesting to watch, turns into boredom. Boredom turns into the feeling that "this salon is slow."

Here's an important twist: content on the screen shortens the time that seems to pass. In a study cited by CustomerThink, screens in the environment brought people's perceived wait down from 32% to 26%. In other words: the same wait bothers people less when there's something good on the screen. The client leaves with the impression that time flew by — and that impression is what brings her back.

Marca na Tela does both things at once. It plays entertainment that holds attention during the hours of chemicals. And, in between, it shows what your salon has to offer.

Idle time is selling time

The client getting highlights is the perfect client to discover a new service. She already trusts you, she's already in the salon, and she has hours ahead. Use the screen to plant the next idea:

The service she doesn't know about yet

While the dye sets, the screen shows the deep hydration, the reconstruction, the treatment that repairs hair after chemicals. The client who came just for highlights thinks: "since I'm already here...". Digital screens at the point of sale raise the chance of buying the displayed products by 8.1% — that's the figure from a study published in the Journal of Marketing, with 237 campaigns and 30 million shoppers. At the salon, where the client has both time and trust, that nudge works even better.

The product that extends the result

"Take home the shampoo that keeps the color." The client just spent money on coloring — she doesn't want it to fade in two weeks. The screen shows the right product at the right time, and the counter sale happens on its own.

Booking the next visit

Coloring needs touch-ups. Keratin needs maintenance. On the footer message bar: "Book your touch-up now and lock in your slot." The client leaves with her next visit scheduled, before she even gets up from the chair.

Build loyalty while you entertain

The salon lives on clients who come back. And clients come back when they feel well cared for — including during the wait. A screen that entertains and also shows you have a solution for everything sends a message: "here your time is respected and your hair is in good hands."

You can use the screen to show before-and-afters of the salon's own work, what's new, maintenance packages. All of it building the relationship while the chemicals set.

Did the week's schedule change? Change it on the screen, from your phone

A salon is dynamic. This week's hydration promo isn't next week's. With Marca na Tela, you're not tied to a fixed ad.

You update everything from your phone, between one client and the next. Changed the package? Opened up a slot? The screen keeps up instantly. No flash drive, no calling a technician.

And getting started is simple, in 3 steps from your phone:

1. Upload the ad from your phone — a photo of your own work does the job.
2. Open your TV's browser at play.marcanatela.com.br.
3. Type in the 6-digit code from the dashboard. Done.

It works on any TV with a browser: a Smart TV, a Fire TV Stick, or a mini PC.

A screen that looks like your salon

The Marca na Tela signature is discreet, in the footer. The one who shines on the screen is your salon — your work, your services, your brand. The client sees you the whole time, not us.

Put the next chemical treatment to work selling

Tomorrow some client is going to spend three hours in the chair waiting for a color. Those three hours are going to happen one way or another. The difference is whether the screen will be offering the hydration and the touch-up — or wasting the time.

3 days free, with a 7-day guarantee. Set it up in 3 steps from your phone and put your salon on the screen. Let the wait work in favor of your calendar.