What indoor media is — and how to turn your business's TV into sales
Indoor media is advertising shown on screens inside venues — bars, bakeries, barbershops, restaurants, markets, gyms, clinics and salons. Instead of the TV just playing entertainment (or sitting switched off), it becomes the business's own ad channel: it entertains customers and, in the breaks, shows your offers.
You'll hear plenty of names for it — digital signage, indoor advertising, corporate TV, digital poster, point-of-sale advertising. Deep down, they all describe the same idea. Marca na Tela is a Brazilian self-service indoor media platform: you control everything from your phone, on any TV with a browser, without spending a fortune and without depending on anyone.
Glossary: the terms you'll hear
- Indoor media
- Advertising shown on screens inside venues (bars, markets, clinics, gyms). Marca na Tela is a self-service indoor media platform: you control your TV's ads yourself.
- Digital signage
- The umbrella term for digital media/signage on screens. It is the same concept as indoor media, applied to any communication screen in a physical location.
- On-screen signage
- Using screens to communicate promotions, notices and content in place of paper posters. It updates instantly, from your phone, with no printing.
- Corporate TV / indoor TV
- The venue's TV used as a channel to communicate with customers — not just entertainment, but also the business's offers and brand.
- Digital poster / digital panel
- The on-screen version of the offer poster: colorful, moving and swappable in seconds. It replaces the faded paper on the wall.
- Media player
- The software that runs on the TV and displays the content. With Marca na Tela, the player opens in the TV's browser (or on a Fire TV Stick / Chromecast / Android TV) — no expensive hardware.
- Point of sale (POS)
- The physical place where the sale happens. Advertising at the POS reaches the customer at the moment of decision — that is why the screen by the counter sells so well.
- Sponsorship slot
- Space on your screen sold to local brands to advertise. It becomes a new revenue stream: the sponsor pays and you earn (available on the Pró plan).
- Brand on screen (branded content)
- Showing your own brand and offers on the screen, your way. The platform's signature stays discreet in the footer; it's your business that shows up big.
- Screen monetization
- Turning a TV that only played entertainment (or sat switched off) into an asset that drives sales and sponsorship.
How it works in practice
No construction, no complicated installation. In 3 steps from your phone:
- Upload your ad from your phone — a photo of the product is enough.
- Open the TV's browser at
play.marcanatela.com.br. - Scan the QR code shown on the TV with your phone (or type the 6-digit code). You're live.
It works on any TV with a browser — Smart TV, Fire TV Stick, Chromecast, Android TV or mini PC. After that, everything's on your phone: changed a price, scheduled an event, ran out of an offer — you update it and the screen changes instantly.
Formats that don't cover the content
- Spotlight — the ad takes up 1/3 of the screen; the content carries on in the other 2/3.
- Floating — a discreet badge in the corner, rotating promotions and brands.
- Footer bar — a message strip along the bottom with the time, event and offer.
Which businesses it's for
Any venue with a screen and a captive wait: bars and restaurants, bakeries and cafés, barbershops and salons, markets and butchers, gyms and clinics. See examples by industry on our blog.
How much it costs
There is a plan for those just starting out (Essencial), for those who want to sell sponsorship slots and use the desktop app (Pró, annual in up to 12×), the Fundador (lifetime) and Enterprise (custom-built, for chains and franchises). All with 3 days free and a 7-day guarantee. See the plans and pricing.
Frequently asked questions
What's the difference between indoor media and digital signage?
In practice, none: digital signage is the English term for digital media/signage on screens. Indoor media emphasizes that the screen is inside the venue, communicating with people who are already there.
Do I need to buy a TV or special equipment?
No. It works on the TV you already have, with an HDMI input and a browser with internet. Very old models and Roku TVs need a (cheap) Fire TV Stick, Chromecast or Android TV plugged into the HDMI port. We have tested it on Fire TV Stick, LG (webOS), Samsung (Tizen), Chromecast, Android TV and mini PC.
Does the advertising bother customers?
No. The ad comes in beside the content, without covering anything. There are three formats — Spotlight (1/3 of the screen), Floating (a badge in the corner) and Footer bar (a message strip) — and the entertainment keeps playing.
How does indoor media help you sell more?
The screen catches the customer in a captive wait (queue, table, chair) and shows the offer at the moment of decision. Screens at the point of sale increase the purchase likelihood of the displayed products by ~8.1% (Journal of Marketing).