Whoever's waiting for a table at your bar is already hungry. Show them the dish

Friday, eight at night. The bar is packed, loud conversation, glasses clinking, the smell of frying coming from the kitchen. At the door, a couple and a group of friends wait for a table to free up. They're standing, hungry, with nothing to do but watch the crowd and the TV in the corner, which is playing a game that already ended. Ten minutes from now they'll sit down — or give up and head to the bar around the corner.

Those ten minutes of waiting decide a lot. And your screen can be what makes the couple stay — and order more.

Waiting for a table is hunger waiting to be convinced

There's a big difference between the bakery customer and the bar customer: the bar customer already showed up hungry and ready to spend. They're just waiting for a table. Every minute standing is a minute they decide whether it's worth the wait — or whether they're done.

Marca na Tela works in that gap. It plays entertainment that makes the place feel lively and the wait go fast. And, in between, it shows exactly what will make that person sit down eager: the daily dish coming out of the kitchen, the ice-cold draft, the platter everyone orders.

It makes a difference to show it at that moment. Digital screens at the point of sale raise the chance of buying the displayed products by 8.1% — a figure from a study published in the Journal of Marketing, with 237 campaigns and 30 million shoppers. At the bar, where the person is already hungry, seeing the platter on the screen is half the way to the order.

Four things to put on the big screen

The bar has more than one type of screen and more than one moment. Use each one:

The daily dish, for those waiting for a table

On the screen near the entrance, the daily dish appears in close-up, hot, with the price. Whoever's waiting already picks what they'll order before sitting down. The table turns over faster and the order comes out bigger.

The platter and the draft, for those already seated

An occupied table looks at the screen too. "One more round?" "Calabrese sausage platter, R$ X." The visual reminder in the middle of the night pulls the second order — the one the customer hadn't even thought about.

The game, to pack the house

Sports on the big screen is what brings people into the bar and keeps them for the whole match. But, between periods of the game, your ad comes on: the game-watching combo, the happy hour, the round's promo. The crowd turns into consumption.

The weekend event, to build loyalty

"Friday: live music." "Saturday: all-you-can-eat." On the footer message bar, the notice runs all night. Wednesday's customer already learns about Friday's show and comes back.

Turn the movement into sales, not just the wait

The bar has an energy of its own — and the screen is part of it. A well-used screen makes the place feel more alive, gives people something to talk about, shows the house is dialed in on what it offers.

And here's a detail: about 8 in 10 people, according to Nielsen, use their phones while watching TV. Even so, the big screen is still the attention the whole room shares. At the bar, it's the game's big screen that pulls everyone's eyes together. That's where your daily dish needs to show up.

Did the night's menu change? Change it on the screen, from your phone

A bar changes fast. Today's dish isn't tomorrow's, Friday's event has passed. With Marca na Tela, you don't leave a stale ad on the wall.

Ran out of the daily dish? Booked a new show? You update it from your phone, right there on the floor, and the screen changes instantly. No flash drive, no shutting off the big screen in the middle of the game.

Setting it up is quick, in 3 steps from your phone:

1. Upload the ad from your phone — a photo of the dish does the job.
2. Open your TV's browser at play.marcanatela.com.br.
3. Type in the 6-digit code from the dashboard. Live.

It works on any TV with a browser — a Smart TV, a Fire TV Stick, or a mini PC connected to the big screen.

The house is yours, and so is the screen

The Marca na Tela signature stays discreet, in the footer. The one shown big is your bar — your dish, your event, your brand. The screen sells what's yours, your way.

Put the daily dish on the screen before next Friday

The next busy night will have people waiting for a table at the door, hungry, deciding whether to stay. The difference is whether the screen will be showing the daily dish and the ice-cold draft — or a game that already ended.

3 days free, with a 7-day guarantee. Set it up in 3 steps from your phone and put your bar on the screen. Let the wait build the appetite and the big screen pack the house.