At the butcher counter, the sign shouts the deal. The TV could shout louder

Walk into your market late in the afternoon and take a look. There's a deal sign on top of the scale, a sign on the wall, a sign in front of the freezer: "sausage 12.99," "pork shoulder 8.99," "grab it now." The deal is shouting from every scrap of paper. And then you lift your eyes to the TV hanging above the counter — the most expensive and best-positioned screen in the whole store — and it's showing the Roku home screen. Frozen. A menu of apps nobody's going to open.

The customer is right there, in the service line, waiting for their cut. Looking at the screen. And the screen isn't saying a thing about your deal.

The counter line is the best point of sale you have

Whoever's waiting to be served at the butcher counter or in the checkout line has nowhere to go. That's two to ten minutes of nearly guaranteed attention, right in front of a screen. It's the perfect moment to push the deal of the day — and it's exactly the moment almost every market wastes with the TV switched off or playing anything at all.

Marca na Tela turns that screen into your digital flyer. It plays the meat promotion, the barbecue combo, the produce deal — right beside the content that already entertains the line, without covering anything. What was on the paper sign moves onto the big screen, in color, in motion, changing whenever you want.

And it makes a difference to show it at the right time: digital screens at the point of sale raise the chance of buying the displayed products by 8.1% — a figure from a study published in the Journal of Marketing, with 237 campaigns and 30 million shoppers. In the market, where the decision is impulsive and the margin is in the right deal, that nudge in the line turns into an item in the cart.

What to put on the market screen

The deal of the day, big and rotating

The meat on sale, the price highlighted, the "today only." While the paper sign yellows on the wall, the screen shows three, four deals on rotation — and the customer sees them all before reaching the counter.

The combo, to raise the ticket

"Grab the picanha + charcoal + sausage." "Barbecue kit starting at X." The combo on the screen plants the idea before the customer asks. They came in to buy 1 kg and leave with the whole weekend set up.

What's near expiry, to move stock

Got a product near its date? A flash promo on the screen moves what needs to go today, without you printing a single sign. Change it on your phone and the screen changes instantly.

The message bar, for the notice of the day

"Fresh produce just arrived." "Saturday: meat fair." Rolling along the bottom all the time, the notice catches everyone who passes through the line.

Does the price change all the time? Change it on the screen, from your phone

The market is prices moving all day long. With a paper sign, you print, cut, tape it up — and the next day it's already out of date. With Marca na Tela, you update the deal from your phone, right there at the counter, and the screen changes instantly. No printer, no masking tape, no expired deal on the wall.

Setting it up is quick, in 3 steps from your phone:

1. Upload the deal from your phone — a photo of the meat with the price does the job.
2. Open your TV's browser at play.marcanatela.com.br.
3. Scan the QR that appears on the screen with your phone (or type in the code). Live.

It works on any TV with a browser — a Smart TV, a Fire TV Stick, or a mini PC connected to the big screen.

The store is yours, and so is the screen

The Marca na Tela signature stays discreet, in the footer. The one shown big is your market — your deal, your brand, your price. The screen sells what's yours, your way.

Take the deal off the paper and put it on the big screen

Tomorrow there'll be a line at your counter again, people standing still looking at the screen, deciding what to buy. The difference is whether the big screen will be showing the meat deal and the barbecue combo — or the Roku home screen.

3 days free, with a 7-day guarantee. Set it up in 3 steps from your phone and put your market on the screen. Let the counter line work in favor of your cash flow.