Between one set and the next, the gym screen sells memberships

Seven at night, peak hour. The music thumping, iron plates hitting the floor, sweaty people moving between machines. On the bench press, a member finished a set and is sitting there, resting the ninety seconds before the next one. He grabs his phone. Looks around. Looks at one of the several TVs spread across the wall — which are playing some random music video.

The gym is probably the place with the most screens per square meter in all of retail. And almost none of them are selling anything the gym has to offer.

The rest between sets is your best ad

The gym has a unique feature: the member spends the whole workout in cycles of effort and rest. And the rest — those seconds standing still between one set and the next — repeats dozens of times per workout. In each of them, their gaze wanders. To their phone, to the sides, to the screens on the wall.

That's dozens of micro-windows of attention, per member, per day. Multiply it by a packed gym at peak hour. It's attention to spare. And the screens, most of the time, are playing music videos.

Marca na Tela puts that to use. The screens keep playing entertainment — something that fits the workout, that sets the pace. But, in between, your ad comes on: the fitness assessment, the personal-training package, the supplement from the shop, the annual plan with a discount.

And the member is in a perfect mental state for it. They're already investing in their body, already in the mood to improve. Digital screens at the point of sale raise the chance of buying the displayed products by 8.1% — a figure from a study published in the Journal of Marketing, with 237 campaigns and 30 million shoppers. At the gym, where the client has already bought into taking care of themselves, that nudge arrives at just the right time.

What to put on the screens

The gym makes money beyond the membership fee — and it's in those extras that the screen helps most:

The fitness assessment

A good share of members train without ever having done an assessment. The screen shows: "Get your fitness assessment and train right." The member resting between sets thinks "I need to do that" and stops by reception on the way out.

Personal training and packages

People who train alone often want help but don't ask. The screen presents the personal-training support, the packages, the results. No awkwardness, the information gets across.

The supplement from the shop

That shelf of supplements near reception that sells little. On the screen, the product appears in the middle of the workout, when the member is most connected to their goal. The counter sale happens on the way out.

The annual plan

"Switch to the annual plan and save." On the footer message bar, the notice runs all day. The monthly member sees it workout after workout — and when it's time to renew, they already know the annual is worth it. The annual plan is what keeps the member and stabilizes your cash flow.

Several screens, a single command

The gym has TVs in various corners: at the weights, at the cardio, at reception. Coordinating that by hand would be a flash-drive nightmare. With Marca na Tela, you control everything from your phone and update the content instantly.

Launched the month's sign-up promo? Changed the annual-plan price? You update it from your phone and the screens keep up. No technician, no going machine by machine.

Each screen goes live in 3 steps from your phone:

1. Upload the ad from your phone.
2. Open your TV's browser at play.marcanatela.com.br.
3. Type in the 6-digit code from the dashboard. It's live.

It works on any TV with a browser — a Smart TV, a Fire TV Stick, or a mini PC.

The brand is yours

The Marca na Tela signature stays discreet, in the footer. The one shown on the screens is your gym — your plan, your assessment, your brand. The screens work for you, not for us.

Put the annual plan on the screen before the next rush

Tonight your gym will fill up, and each member will rest between sets staring at the wall dozens of times. The difference is whether the screens will be selling the assessment and the annual plan — or playing music videos.

Start free. You set up each screen in 3 steps from your phone. Put your gym on the screen and let every rest between sets work for your cash flow.